CONFERENCE AND EVENT MANAGEMENT

The essentials of event planning

Who will benefit?

Corporate Leaders and Managers who want to create  their corporate events. Entrepreneurs who want to learn how to create and manage conferences and events.

 Why this material?

This training is designed by experts to boost leadership skills. It has been trained and updated since 2010.  

Why from URG?

Take full advantage of the combination of this live training and the eTraining access offered afterward. An exclusive offer in the Kenyan market.

 Why Now?

Do not just wait to gain experience through time and hardship. This training will allow you to boost your leadership  and management skills NOW and gain a life time experience in just few days.

Whether you’re planning a function, a corporate event or a big conference, the basic event management principles are the same. This training will give you an effective and well-planned design that can be used over and over again for any type of event.
Entrepreneur can use this training as the basis for creating an ‘Event & Conference Management Company’ and earn a handsomely.

IN SUMMARY: CONFERENCE AND EVENT MANAGEMENT

Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work.

This two-day course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music).

While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning like anniversaries, special birthday gatherings, weddings, and more. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again.

WHAT YOU WILL LEARN

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All the essentials of event planning, including setting objectives, budgeting, using committees, advertising, choosing a venue, selecting a menu, 

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developing takeaway items, gathering feedback for the plan, hosting the event, and evaluating how it all went

TRAINING OBJECTIVES

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Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs

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Keep your event on budget

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Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags

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Determine whether partners, sponsors, and volunteers can help to make your event unforgettable

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Create an atmosphere of service that delegates will remember

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Select speakers and a master of ceremonies to add impact to your event

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Create a diversity plan

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Evaluate the process once it's all wrapped up

TOPICS COVERED

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Event planning essentials

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Budgeting basics and managing contracts

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Using the committee approach

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Connecting with partners and sponsors

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Advertising and marketing

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Selecting the venue

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Feeding the masses and business etiquette

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Celebrating diversity

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Selecting speakers and a master of ceremonies

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Adding the finishing touches

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Event day roles

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Closing the event and gathering feedback

HAVE SOMETHING IN MIND?

Let’s chat!

Training Curriculum:

In this 2 day training, participant will have the chance to engage with a professional qualified trainer and coach and participate in numerous exercises and live quizzes to acquire the skills, theories, methods in this training. 

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2 days. On Demand

(from 8:30 am to 4:30pm)
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KShs 20,000/= per participant 
(for corporate, contact us.)
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On Site training fees 80,000/=
(Max No. of participants 25)

What’s Included:

Instruction by an expert trainer
Small, interactive classes
Specialized manual and course materials
Personalized certificate of completion

Related Training:

Business Etiquette: Gaining that Extra Edge
Delegation: The Art of Delegating Effectively
Effective Planning and Scheduling
Getting Stuff Done: Personal Development Boot Camp
Meeting Management: The Art of Making Meetings Work
Time Management: Get Organized for Peak Performance
Understanding Project Management

Day One

Day 1: Section One

1

  Course Overview

The first part of the day is about getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives. 

2

  Event Planning Essentials

To start, we will explore key event elements and planning documents, including briefing notes and event planning worksheets.

3

  Budgeting Basics

Next, participants will identify some strategies for understanding what our own strengths are, as well as where we want to go.

Day 1: Section Three

6

  Advertising and Marketing

Next, participants will learn about the importance of contacting delegates and how they can make every touch count. Take-aways and swag bags will also be covered.

7

  Selecting the Venue

Meeting venues are very important to the success of your event. This session will explore what to consider and how to choose a great venue.

Day 1: Section Two 

4

  Using the Committee Approach

You can’t do everything yourself! This session will look at building a committee and recruiting volunteers to help make any event a success. We’ll also give participants tips on delegation.

5

  Connecting with Partners and Sponsors

This session will explore some additional places that participants can gather support for their events.

Day 1: Section Four

8

  Feeding the Masses

People love food! This session will give participants some tips on choosing the right menu for their event while staying in their budget.

9

  Business Etiquette Basics

Etiquette terrifies many people, but it’s not as scary as it seems! In this session, participants will receive some tips to make etiquette easier for them and people attending their events.

Day Two

Day 2: Section One

1

  Celebrating Diversity

When you are responsible for event planning, you must be inclusive to ensure that that everyone who attends will feel equally welcome. In this session, participants will explore some ways to build a diverse, inclusive event.

2

  Creating an Atmosphere of Service

In this session, participants will brainstorm some ways to demonstrate good customer service.

3

  Selecting Speakers and a Master of Ceremonies

Selecting the people who will be the public face of your event requires some careful planning. This session will give participants some tips on picking the right people.

Day 2: Section Three

6

  Adding the Finishing Touches

Next, we’ll talk about how to engage the audience and create an unforgettable event.

7

  Event Day Roles

You’ve done all the planning, everyone’s ready, and the delegates are about to arrive. What to do? This session will answer the big question!

Day 2: Section Two

4

  Managing Contracts

Working with contracts is an essential part of event planning. This session will talk about why contracts are important and what they need to include.

5

  Gathering Feedback

In this session, participants will learn about several formats that event planners use to evaluate their corporate events.

Day 2: Section Four

8

  Closing the Event

When everything is all over, it’s time to evaluate your performance. This session will give participants a checklist of things to include in a conference report. We’ll also talk about other wrap-up activities, like thank-yous and the final event meeting.

9

  Practicing Planning

In the final session of this workshop, participants will create an event plan in teams and present it to the group.

Let’s GET STARTED

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