New and aspiring Entrepreneurs looking to discover or sharpen their skills and gain more understanding on how to build a business effectively.
This training is designed by experts to boost Entrepreneurial skills. It has been trained and updated since 2010.
Take full advantage of the combination of this live training and the eTraining access offered afterward. An exclusive offer in the Kenyan market.
Do not just wait to gain experience through time and hardship. This training will allow you to boost your Entrepreneurial skills NOW and gain a life time experience in just few days.
This course will teach you the essentials of entrepreneurship. You’ll consider if entrepreneurship is right for you and learn the crucial steps of creating your own business.
You will discover how to find
and evaluate business ideas, flesh out those ideas by developing value
propositions and financial projections, consider your ownership options,
prepare the appropriate documents and gather funding for your business.
You’ll also learn the
steps of developing, testing, marketing, and launching a product or service. To
wrap things up, you’ll learn how to grow your business and become an
entrepreneurial leader. You’ll gain a solid foundation to start your entrepreneurial journey.
Identify the traits of an entrepreneur and assess your own entrepreneurial capabilities
Outline and evaluate a business and product idea
Identify your target market and customers
Develop your value proposition
Understand different types of business ownership and structures
Create key business planning documents
Evaluate franchising and business purchasing opportunities
Create financial projections for your business
Identify where to find business funding
Create a product development plan, marketing plan, & sales strategy
Identify ways to protect your intellectual property
Describe effective ways to brand your product
Choose the right location for your business
Launch and grow your business
Demonstrate the behaviors of an entrepreneurial leader
Find appropriate resources to help you on your journey
What it takes to make it
Resources to consider
Laying the groundwork
Building on your business idea
Business ownership options
Key documents to prepare
Gathering funding and developing your product
Creating a sales and marketing strategy
Branding 101
Setting up your office
Launching the business
Keeping the business moving
Being an entrepreneurial leader
Bringing it all together
In this 3 days training, participant will have the chance to engage with a professional qualified trainer and coach and participate in numerous exercises and live quizzes to acquire the skills, theories, methods to discover and develop their entrepreneurial skills.
3 days. On Demand
What’s Included:
Related Training:
Course Overview
The first part of the day is about getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
What It Takes to Make It
To begin the course, participants will review their pre-assignment, which asked them to consider what entrepreneurial characteristics they have.
Resources to Consider
Next, participants will learn about other resources that they can leverage.
Laying the Groundwork
In this session, participants will learn how to find, outline, and assess business ideas. They will get some hands-on practice by working on a business concept of their own. To wrap up the session, participants will learn how to evaluate their capacity for risk and what role this plays in their business plan.
Building On Your Business Idea
This session covers developing a product idea, identifying your target market and customers, developing a value proposition, and creating financial projections.
Business Ownership Options
Next, participants will learn about the different configurations that a business can take, as well as some terms that are unique to entrepreneurship. They will also consider the advantages and disadvantages of purchasing a franchise or an existing business.
Key Documents to Prepare
The second day of the course will start with information on creating a pitch deck, executive summary, company presentation, technical white paper, and business plan.
Gathering Funding
This session will begin with an overview of financial statements. Participants will also explore options for funding their business.
Developing Your Product
In this session, participants will learn a seven-stage process for developing a product. They will also learn the basics of intellectual property protection.
Creating a Sales and Marketing Strategy
This session covers the six stages of the marketing cycle, which includes creating a marketing plan with the six P’s. Information about leveraging social media and building your sales force is also included.
Branding 101
To begin the third day of the course, participants will learn the basics of branding, including how to develop a brand name, slogan, and logo.
Setting Up Your Office
In this session, participants will learn tips for choosing a business location. They will also consider the pros and cons of a home-based business as well as working on the road.
Launching the Business
This session will give participants some things to do before, during, and after the business launches. We will also share tips for setting up the business’ structure and getting the right people on board.
Keeping the Business Moving
Next, participants will learn ways to monitor their business’ progress, strategies for growth, signs of trouble, and techniques for staying motivated.
Being an Entrepreneurial Leader
This session will explore entrepreneurial leadership characteristics. Participants will also learn about Michael Gerber’s three perspectives and how to use them to grow their business.
Bringing It All Together
To wrap everything up, participants will review a checklist for building their business and identify their next steps.
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