Small business owners. New and aspiring marketing executives.
This training is designed by experts to boost leadership skills. It has been trained and updated since 2010.
Take full advantage of the combination of this live training and the eTraining access offered afterward. An exclusive offer in the Kenyan market.
Do not just wait to gain experience through time and hardship. This training will allow you to learn strategic marketing techniques to boost your business.
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics. This workshop will show you how to get maximum exposure at minimum cost. You will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
What Will Participant Learn?
Recognize what we mean by the term “marketing.”
Discover how to use low-cost publicity to get their name known.
Know how to develop a marketing plan and a marketing campaign.
Use their time rather than their money to market their company effectively.
Understand how to perform a SWOT analysis.
The value of trade shows
Defining marketing
Recognizing trends
Doing market research
Strategies for success
Mission statements
Brochures
Trade shows
Developing a marketing plan
Increasing business
Saying no to new business
Advertising myths
Networking tips
In this 1 day training, participant will have the chance to engage with a professional qualified trainer and coach and participate in numerous exercises and live quizzes to acquire the skills, theories, methods in this training.
1 day. On Demand
What’s Included:
Related Training:
Course Overview
The first part of the day is about getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Pre-Assignment Review
To begin, participants will review their pre-assignment in small groups.
Defining Marketing
Next, participants will explore the definition of marketing and other key terms.
Strategies for Success
Next, participants will look at 90 marketing strategies. They will identify what they are currently doing and what they could be doing to make their marketing more successful.
Mission Statements
The first half of the workshop will conclude with a discussion on mission statements.
Developing a Marketing Plan
Next, participants will learn about the six P’s of a good marketing plan. They will also explore how to do a SWOT analysis and how to market on a small budget.
Increasing Business
This session will share a formula for increasing sales.
Recognizing Trends
This session will focus on how to determine whether an idea is a trend or a fad.
Market Research
Participants will learn about primary and secondary research, and the benefits and drawbacks of both methods.
Brochures
During this session, participants will critique brochures and develop some guidelines to take back to the office.
Trade Shows
Participants will work in small groups to develop a checklist of activities to do before, during, and after a trade show.
Saying No to New Business
Participants will read an article on why and when they should say no to new customer.
Advertising Myths
Next, participants will explore some advertising myths.
Networking Tips
To wrap up the day, participants will learn about the keys to successful networking.
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